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Union Square
Union Square is a traffic intersection and national historic attraction, centrally located in Manhattan, New York. The square was built in 1882 and has ever since been a popular social area of events like: markets, cultural events, and political demonstrations.
On 3 hectare, Union Square is home to more than 70,000 people, 900 retail shops, and has a versatile range of gastronomy and cultural establishments.
Union Square Partnership is the civic organization that voluntarily cooperates with area businesses, residents, and cultural and academic institutions to ensure future growth and success. The program includes public safety, economic development, marketing, including beautification of Union Square Park.
This redesign / rebranding is based on the target group's lack of overview of Union Squares opportunities, offers and businesses. Solved with an optimization of their information dissemination, through a new infographic visual identity.
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Union Square Festival is an annual cultural event, which celebrates businesses of the area. A 3 day feast of gastronomy, art, and entertainment. The festival has been etablished as a permanent campaign, which indirect brands Union Square as a vibrant and exciting district to be living in.
The visual identity of Union Square will have a contemporary colorful expression during the festival. Various posters and ads of maps will lead the audience to the Union Square area and make them aware of the festival's presences.
2013
Art Direction, Branding, Web Design
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Comma
Client: A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.
Brief: The company’s CEO asked the students at the School of Visual Communication in Denmark to analyze the scandinavian market, find a target group, design and name the product, create a complete visual identity and to introduce the market for a hard-hitting advertising campaign.
Strategy: We will introduce the product and its features, and prove to the target group that the test is reliable. And be the target groups first step towards the solution of problems with conceiving.
Concept: The concept behind Comma works just like a regular typographic comma, the only difference is that we replace the typographic comma in our sentences with the Comma package. That explains visually why Comma is the break in the pregnancy process when having trouble conceiving.
We have decided to not only design a visual identity for the product, but to create an online community where involuntary childless can learn and share with equals, send readers letter to a professional semen analytics and read the latest articles about fertility. Then Comma will not just be a semen quality test, but a compassionate company which care and helps invulentary childless further against conceiving.
This is project is made as a pitch.
2012
Art Direction, Branding, Graphic Design
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Olav Weiken
Olav Weiken is an online store which focuses on minimalistic and scandinavian fashion! With a modern approach the website is built to be responsive to it's media - always giving the viewer the best possible experience!
OBS - I do not have the rights of the images below, they have been used solely as an example of style and expression
2012
Branding, Interaction Design, Web Design
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Motozone
Motozone is a fictive firm that is specialized in high-end auto parts! A company which seeks away from discount products and going for the serious car enthusiast as a targetgroup. The Motozone logo works a bit different than normally, the word after "Moto" changes depending on the department.
Motoshop - A term for the Motozone online store
Motosale - A term for a quaterly sale at the Motoshop
Motoclub - The name of the Motozone members club, made to give special attention for genuine car enthusiasts
Motopark - A closed racing track made for Motoclub members or special Motozone occasions like drifting event
Motopart - Is the private label of Motozone - a wide range of quality products, made to ensure the customers long lasting use.
Motomate - A term for a typical motozone sales assistent.
2012
Branding, Packaging, Web Design
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Jazz Special Magazine
The leading national jazz magazine in Denmark, monthly published with a passionate and enthusiastic perspective. The assignment was to give the magazine a rhythmic artistic feeling all the way trough, besides that got it a new logotype.
Client: Schoolassignment
2012
Editorial Design, Print Design, Branding
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SVK Magazine
A release of 500 copies, published around in Denmark.
Being released twice a year and designed by 2. Year student volunteers. The magazine is published by the School of Visual Communication, in Denmark.
Made in collaboration with Stefan Kruse Jørgensen and Kristian Johansen
Product: A1 Magazine
Client: School for Visual Communication
2011
Editorial Design, Graphic Design, Print Design
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Aalborg Akvavit
A fictional schoolproject redesigning Aalborg Jubilæums Akvavit.
This product is a celebration of the 100 year anniversary for Aalborg Taffel Akvavit, 1846.
Our intension with the redesign was to reach a younger targetgroup, while still having the elderly consumers in mind.
We have made a new label for the new bottle, but kept the current traditional logotype. One of the recognizabilities of this liquor is its taste of oak, which we chose to highlight.
The gift packaging which is handcrafted in oak, will be more expensive in purchase than just the bottle, and will be a preferable luxury choice for anniversary presents.
Client: Schoolassignment
2011
Art Direction, Packaging, Print Design
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Break Type
A Display typeface made through a schoolassignment.
2012
Typography, Graphic Design, Editorial Design